The Main Event: 18,000 attendees, over 800 exhibitors from 70 countries and a whole lot of produce in 640,000 sq. feet. Each year the web site is designed to promote the largest U.S. exposition to the global produce/floral industry.  Featuring a photo gallery, which has become a social network and the most visited part of the site. Videos were also incorporated to create a little more action and to help tell the story.