Results driven creative art director.
A highly collaborative creative art director, skilled in working alongside creative and client service peers alike, and able to bring brands to life in innovative ways across established and emerging media. Passionate about the business of building brands, fluent in emerging communications trends ,and able to translate complex marketing strategies into bold and compelling creative concepts in print, video and web.
Abilities:
- Skilled creative strategist, to quickly brainstorm innovative and compelling visual solutions and tone-of-voice generating proven results in meeting defined objectives.
- Strong design principles woven through multi-media experience including ; print, web, video, event, exhibition and point-of-purchase.
- Proven ability to inspire, motivate, manage and develop creative professionals and form dynamic partnerships with clients.
- Diverse brand experience in consumer and business-to-business marketing in key industries; financial services, automotive, healthcare, pharma, hospitality, retail, consumer goods, construction, technology, and produce/floral.
Experience:
Produce Marketing Association, Newark, DE
Creative Director
June 2004 to March 2009
PMA is the leading global trade association serving the entire produce and floral supply chains by enhancing the marketing of produce, floral, and related products and services worldwide. Managed an internal agency translating marketing strategies into multidisciplinary creative messages while continually building a collaborative, Participatory culture for art directors, designers and copywriters that focused on success for our business, Including:
- Creation of websites that increased on-line event traffic by 122%. Development of conference promotions that have sold-out events and increased revenue by 18%.
- Implementation of a print estimating process that reduced printing costs by 15%.
- Strong negotiation of fees charged by vendors saved over 17% in outside costs.
- Management of a high-volume department, working on and supervising over 450 projects per year delivered on-time and within budget.
Brad Tillinghast Marketing Communications, Wilmington, DE
Creative / Art Director
June 1999 to June 2004
Partial Client & Account List: Devon Direct, Boyd Tamney Cross, MBNA, Dalton, Rich & More, AB&C, QVC, Roska Direct, The Franklin Mint, AstraZeneca, DuPont, The Greenbrier, FILA, Kenexa, Christana Care Health System, The Robert Wood Johnston Foundation, CSC, W.L. Gore & Associates, Ecco, GMAC Insurance, and Oster Pet Products.
Weightman Advertising, Philadelphia, PA
Vice President, Group Creative Director
January 1991 to May 1999
Clients: ALPO, Scott Paper, CertainTeed Construction Products, Thomas Jefferson University Hospital, Philadelphia Gas Works, Tastykake, Wampler Foods, Mannington Flooring, Sunoco, Sunoco Welcome America, Lenfest Cable, Meridian Bank, and Core States Bank.
Schaefer Advertising,Valley Forge, PA
Senior Art Director
May 1988 to January 1991
Clients: Scott Paper, Guest Quarters Suite Hotels, CertainTeed, Security Savings and Loan, Thomas Jefferson University Hospital, Wills Eye Hospital, DuPont Corian, and All-in-One Linens.
Employment 1980 to 1988:
Montgomery and Associates, King of Prussia, PA
Senior Art Director
Clients: Valley Forge Convention and Visitors Bureau, Bryn Mawr Hospital, Pocono Hospital, and Mellon Bank.
Lyons, Wilmington, DE
Senior Art Director
Clients: Gore-Tex, State of Delaware Tourism and Economic Development, DuPont, Field & Stream Magazine, and Delaware Trust.
J Walter Thompson, New York, NY
Art Director
Clients: American Gas Association, Mellon Bank, Salvation Army, and Goodyear Tires.
AC&R Advertising, New York ,NY
Assistant Art Director
Clients: Estée Lauder, Arrow Shirts, and Leslie Fay Fashions.
Education
University of Delaware, B.S., Advertising Design
Continuing Education:
The School of Visual Arts, The One Club, HOW Conference, American Management Association, and Adobe Applications Training.
Skills
Proficient in QuarkXpress, Adobe CS3: InDesign, Illustrator, Photoshop, and PowerPoint.
Recognition | Awards
Philadelphia Ad Club, Philadelphia Art Directors Club, Business Marketing Association, Delaware Ad Club, New York Art Directors Club, AIGA, International Film Festival, CLIO’s, and the University of Delaware President’s Award.